Mountain View, Calif. – Playdom, a developer of games for social
networks, said on Monday that it has acquired Merscom, a North Carolina firm that develops online and
social games for third parties.

Financial terms of the deal were not disclosed.

Merscom is currently developing games for Sea World, Purina, National
Geographic and NBC Universal.

Mountain View, Calif.-based Playdom said that the
deal will help it to develop partnerships with global brands.

"We believe
that brands matter and that over time, as the social gaming industry matures,
games which incorporate content from popular culture and widely respected
brands will garner larger market share than those without it," said John
Pleasants, Playdom’s CEO.

Merscom founders Kirk Owen and Lloyd Melnick and their
team of over 20 producers, designers, artists and engineers will remain with
the company.


Related Links: