London – Following
unsuccessful licensing talks with British broadcasters, video portal Hulu has
shelved plans to launch in the U.K.,
the Telegraph reports. The joint venture between News Corp. (NYSE: NWS), NBC Universal (NYSE: GE) and
Disney (NYSE: DIS) has reportedly been in talks with U.K. broadcasters including ITV,
Channel 4 and Five for nearly a year.
Sources told the Telegraph that ITV
believed that providing content to Hulu would conflict with its own on-demand
ITV Player, while neither Channel 4 nor Five are keen on having Hulu sell
advertising inventory alongside their programming.
The Telegraph had reported last
August that ITV was nearing an exclusive deal with Hulu that would include the
broadcaster taking an equity share.