New York
– CBS (NYSE: CBS) announced on Thursday that it has acquired EcoMedia, an organization that
"brings together public institutions and municipalities with private
industry advertisers and local media to generate funding for projects to
improve the environment."
Financial terms of the deal were not disclosed.
Founded in 2002, -based EcoMedia uses corporate ad dollars to "produce
media that both raises public awareness about environmental issues and puts
that money to work on solutions."
The company partnered with CBS in 2008
and the two have collaborated on a range of environmental projects in CBS’s
local markets.
CBS said it will now integrate EcoMedia’s model and offerings
into all of its operating units, including television, online, radio,
publishing and outdoor.
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