– Sprout Social, a provider of social media marketing and management services
for businesses, has raised a first round of funding from
Lightbank, TechCrunch reported.
While the amount was not disclosed, TechCrunch noted that Lightbank typically invests less than $1 million.
Sprout Social’s platform lets businesses monitor and
manage their social media presences on sites including Facebook, Twitter, Yelp
The company will use the funds for its formal launch
this spring; the service is currently in a closed beta.