Calif. – Jelli, the operator of a
crowdsourced, hybrid online and on-air radio format, announced on Thursday that
it has raised $7 million in its first round of financing, led by Battery
Ventures with participation from First Round Capital.
Mateo, Calif.-based Jelli launched its platform in 2009, piloted the
service on CBS Radio’s Live 105 in San Francisco,
and is now on the air in 17 markets in the U.S.
The social music service lets listeners vote songs up or down, to create and
alter the on-air playlist in real-time — even enabling listeners to pull a
song off the air in mid-spin.