– Google (NASD: GOOG) on Thursday introduced its Google TV platform, which it says will
"add the power of the Web to the television viewing experience," and
announced support from partners including Intel (NASD: INTC), Sony (NYSE: SNE), Logitech (NASD: LOGI), Best Buy (NYSE: BBY), DISH
Network (NASD: DISH) and Adobe (NASD: ADBE). The Android-based platform runs Google’s Chrome browser, and
lets users access listings for TV content alongside DVR and Web video content —
including Adobe Flash-based video — and streaming content from services like
Netflix and Amazon Video On Demand.
Google TV viewers will also be able to run
apps from the Android Market.
An Intel chip will power devices from Sony and
Logitech, expected to sell later this year from retailers including Best Buy,
that will run Google TV.
Google noted that some features of the service will
only be available with advanced integration from satellite TV provider DISH
Network, with which it collaborated on field testing Google TV.