– Women-focused online blog and ad network Glam Media on Wednesday announced
the launch of a new ad-serving platform for brands, which the company says has
been designed "to help bring emotion and accountability to display
ads." The company said that the Glam Adapt system can be used alongside existing
products like DFA, Atlas and Eyeblaster’s MediaMind, and for publishers it can
be used as "a full alternative to Google DoubleClick."