San Francisco
– Linden Lab, the parent company behind 3D virtual world "Second
Life," on Wednesday announced a restructuring that includes laying off 30%
of employees. "We’ve emerged from a two-year investment period during
which, among other things, we’ve spent a considerable amount of time improving
reliability and the overall user experience," said Linden Lab CEO Mark
Kingdon. "Today’s announcement about our reorganization will help us make
Second Life even simpler, more enjoyable, relevant and engaging for consumers
starting with their first experience.
"It will also enable us to invest in
bringing 3D to the web and will strengthen our profitability."
Kingdon
said Second Life aims to create a browser-based 3D experience that does not
require any additional software download, and will look to extend the service
onto social networks.
The company said that the restructuring will include
reconfiguring customer support, and aims to improve its geographic and cost
efficiencies, by combining its product and engineering divisions, and
consolidating software development teams in North America.
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