Reston, Va. – The New York Times ranked as the top online newspaper in
May, with more than 32 million visitors viewing 719 million pages of
content during the month, according to a new report from comScore.
Tribune Newspapers ranked second in terms of audience (24.8 million
visitors), followed by Advance Internet (18.1 million), USA Today (16.8
million) and The Washington Post (16.7 million). All told, more than 123
million Americans visited newspaper sites in May, representing 57% of
the total U.S. Internet audience.
"The good news for publishers is that
even as print circulation declines, Americans are actually consuming as
much news as ever — it’s just being consumed across more media," said
Jeff Hackett, comScore’s senior vice president. "As news evolves towards
a more digital model, the issue is not attracting the eyeballs, but
rather demonstrating the true value of those eyeballs to advertisers. As
advertising rates for digital move closer into line with those of
traditional media, the economics of the news business should begin to
look a lot more promising."