Port Washington, N.Y. – In addition to the $10.5 billion U.S. consumers
spent on new physical video game software in 2009, used game rentals,
subscriptions, full digital downloads of games, downloadable content and mobile
game applications generated an estimated $4.5 billion to $4.75 billion,
according to a report from market research firm NPD Group.

The highest concentration
of spending for digital game content centered on lower-priced full game
downloads, and downloadable content.

NPD notes that its study excluded social
network gaming.

"Our expanded estimate of consumer spending reflects the
growing number of options to purchase, acquire and interact with video games
ranging from GameFly rentals to iPod Touch game apps," said NPD analyst
Anita Frazier.

"Consumer spending on social network games like those
offered by Facebook would push this estimate even higher."


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