– After Barnes & Noble’s (NYSE: BKS) move on Monday to cut the price of its Nook e-book
reader from $259 to $199, rival Amazon.com (NASD: AMZN) followed suit by discounting its own
Kinde e-book reader from $259 to $189.
"It was obvious that the price of
stand-alone e-readers had to come down," Forrester Research analyst James
McQuivey told The New York Times.
"We just never thought it was going to
happen this rapidly."
The Times notes that the price cuts will put
pressure on the range of other e-book reader device makers, which include Sony,
Plastic Logic and iRex Technologies — the latter of which recently filed for