– Americans spent an
estimated $168 million on mobile virtual goods in the last year, according to a
report from market research firm Frank N. Magid Associates and mobile social
gaming network OpenFeint.

The firm estimates that over 70 million Americans now
own smartphones — or 23% of the population.

Some 45% of these smartphone
owners play mobile games, and 16% of those spend an average of $41 per year on
in-game virtual goods.

Smartphone gamers download an average of 14 games per
year, four of which they likely paid for while the rest were free.

The report
found that 55% of smartphone gamers indicated an interest in purchasing virtual

"With almost 20 percent of smartphone gamers already making
purchases, there’s a lot of room for the market to keep taking off as
smartphones continue to increase in popularity," said Magid Advisors
presdient Mike Vorhaus.

Disclosure: Magid
president Mike Vorhaus is on Digital Media Wire’s advisory board.



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