Calif. – Americans spent an
estimated $168 million on mobile virtual goods in the last year, according to a
report from market research firm Frank N. Magid Associates and mobile social
gaming network OpenFeint.
The firm estimates that over 70 million Americans now
own smartphones — or 23% of the population.
Some 45% of these smartphone
owners play mobile games, and 16% of those spend an average of $41 per year on
in-game virtual goods.
Smartphone gamers download an average of 14 games per
year, four of which they likely paid for while the rest were free.
found that 55% of smartphone gamers indicated an interest in purchasing virtual
"With almost 20 percent of smartphone gamers already making
purchases, there’s a lot of room for the market to keep taking off as
smartphones continue to increase in popularity," said Magid Advisors
presdient Mike Vorhaus.
president Mike Vorhaus is on Digital Media Wire’s advisory board.