San Bruno, Calif. – Google’s (NASD: GOOG) YouTube plans to introduce the
ability for video viewers to skip past the pre-roll ads embedded in them, The
Wall Street Journal reported.
YouTube senior product manager Baljeet Singh said
at a press conference that the company has seen "great results" over
the past three quarters in testing skippable ads — which won’t charge
advertisers when viewers skip past them.
Singh added that the rates at which
viewers skip past ads "varied dramatically, based on the quality of the
ads," according to The Journal.