Los Angeles – The Huffington Post has made its second
acquisition in a month, as The New York Times reported on Wednesday the online
publisher has purchased Pollster.com, an aggregator of poll data, from YouGov
Polimetrix.
Financial terms of the transaction were not disclosed.
Pollster.com
has provided polling data to Atlantic Media’s National Journal.
"It’s
going to beef up our political coverage," Huffington Post founder and
editor-in-chief Arianna Huffington told The Times.
"Polling, whether we
like it or not, is a big part of how we communicate about politics. And with
this, we’ll be able to do it in a deeper way. We’ll be able to both aggregate
polls, point out the limitations of them, and demand more transparency."
The move follows The New York Times’ own deal to host polling analysis from
Nate Silver’s FiveThirtyEight.com.
Related Links:
http://tinyurl.com/2cabjy5
http://tinyurl.com/24h74n3
(N.Y. Times)
