Boulder, Colo. – Trada, the developer of a paid search
advertising marketplace, announced on Wednesday that it has closed a $5.75
million third round of financing, led by Google Ventures.

Foundry Group also
participated in the round, proceeds from which will be used by Trada to
accelerate international expansion, grow its agency model and diversify beyond
paid search into other areas, such as display.

Trada’s paid search marketplace
lets agencies and in-house advertisers leverage the skills of paid search
experts to generate campaigns.


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