New York – Google (NASD:  GOOG) is having difficulty securing partnerships
with TV networks for its new Google TV software, as some see it as potentially
cannibalizing their existing business and lacking in a solid plan to turn a
profit, The Wall Street Journal reports. Expected to launch in the fall, the
service will exist in Google-developed software on set-top boxes made by Sony (NYSE:  SNE),
Logitech and others, and let viewers search listings for programming available
on broadcast and cable networks, as well as Web video.

Google reportedly in
recent weeks met with ABC (NYSE:  DIS), CBS (NYSE:  CBS), NBC (NYSE:  GE) and Fox (NYSE:  NWS), seeking better integration of
their respective online video sites with Google TV, to facilitate searches.

executives are reportedly waiting to generate usage before figuring out a
business model for the listings, sources told The Journal, which also reported that
some media companies are discussing whether to block services like Google TV through
technological means.


Related Links: