Palo Alto, Calif. – Looking to bolster its mobile offerings,
AOL (NYSE: AOL) said on Tuesday it has acquired mobile software developer Rally Up, creator
of the Rally Up and FacePlant social networking apps.
Financial terms of the
deal were not disclosed.
The company’s nine-person team will be based at AOL’s new
West Coast office in Palo Alto, Calif., where it will work with David Temkin,
the company’s vice president of mobile.
The move marks a new mobile strategy
for AOL, which for the first time will launch all-new mobile apps in addition
to mobile versions of its existing desktop and Web offerings.
namesake app is a location-based service combines private microblogging with
location, allowing users to share text, photos and direct message each other.
FacePlant, which is currently under review by Apple, lets users see which of
their friends are available to chat on the FaceTime application available on
the iPhone 4.