San Diego – The market for English-language, free-to-play PC
games is expected to grow from $250 million in 2009 to $2 billion by 2015, according
to a report from market research firm DFC Intelligence.
The firm credits
broadband adoption, a growing willingness of consumers to buy digital content,
and improved payment options like prepaid retail cards.
allow consumers to download and play for free, with the option to purchase virtual
goods, or upgrade to a more fully-featured subscription tier.
By year’s end,
such games are projected to count 128 million registered users.
The firm cites
frustration from Korean game companies at the relatively "immature infrastructure
and a lack of established payment and service mechanisms" in North