Reston, Va. – Online social network Facebook has for the
first time surpassed Google (NASD: GOOG) as the Internet destination where people spend the
majority of their time, according to new figures from Internet audience
measurement firm comScore. In August, Web surfers spent 41.1 million minutes on
Facebook, or about 9.9% of the total time spent online.
That compared with 39.8
million minutes, or 9.6%, for Google, even when figuring in time spent watching YouTube
videos and checking Gmail.
Yahoo (NASD: YHOO), which had led the category until earlier this year, slipped
to third place.
Facebook’s users have more than doubled the amount of time they
spend on the site from a year ago.