New York – The New York Times has been working for the past
six months with technology incubator Betaworks to develop a new personalized
news service called, The Times reports.

Expected to roll out later this
year, will initially debut as an application for Apple’s iPad, but may
eventually be released for the Web as well.

The Times said Betaworks will
acquire a prototype of the app created by Times developers, and work with that
team to complete the project.

"We’re building something wonderful and
amazing in the social news space," Betaworks CEO John Borthwick told The

"We’re abstracting from that a vision of how social sharing and the
real-time Web are going to influence the news consumption experience," added Michael Zimbalist, vice president of research and development at The Times

"We decided to develop a prototype that we thought was
illustrative of where the world was heading."


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(N.Y. Times)