New York – The CEO of NBC Universal (NYSE: GE) says the company is not
likely to offer its programs for digital rental on Apple’s (NASD: AAPL) recently announced iTunes
TV rentals service, arguing they are priced too low at 99 cents, Reuters
reported. "We do not think 99 cents is the right price point for our
content. … We thought it would devalue our content," NBCU head Jeff
Zucker reportedly told an investor conference.
Last week, Warner Bros. (NYSE: TWX) CEO
Barry Meyer made similar comments, saying Apple’s TV rentals are priced too low
and will "cannibalize" sales of its programs, in explaining why that
company is not participating in the service.
(DMW previous coverage)