San Francisco – Twitter will discontinue its EarlyBird
promotional tweets program, at least for the time being, All Things D’s Peter
Kafka reported, citing remarks made by Twitter COO Dick Costolo at an event in
New York.
The EarlyBird program lets advertisers promote offers to Twitter
users via an @EarlyBird Twitter account updated several times weekly.
"We’ve
always said we’d experiment and move quickly. Twitter’s @earlybird account will
no longer be tweeting offers," the company said in a statement.
"We’re
taking the learnings from @earlybird, including feedback from users and
businesses, and investing that knowledge into our Promoted Products platform to
help businesses grow their audience and provide great offers and information to
users."
Related Links:
Twitter "setting aside" @earlybird promotions program
— Peter Kafka (@pkafka) September 28, 2010
http://tinyurl.com/2ezst33
(TechCrunch)
