Mountain View, Calif. – Google (NASD: GOOG) on Monday introduced a new
consumer-facing website for its forthcoming Google TV service, and announced
content and distribution partnerships with Time Warner, NBC Universal, Amazon
Video On Demand, Netflix and others. The company described Google TV as “a
platform that combines your current TV programming and the open web into a
single, seamless entertainment experience” on a new blog dedicated to the
Content partners announced Monday include Time Warner’s (NYSE: TWX) Turner
Broadcasting — including TBS, TNT, CNN, Cartoon Network and Adult Swim — and
HBO; NBC Universal (NYSE: GE), which is working on a CNBC application; and the NBA, which
built an application called NBA Game Time for the service.
Google also said it
is working with partners including The New York Times, USA Today, Vevo,
Pandora, Napster, Twitter and Blip.tv to optimize their content for Google TV.
The first devices
compatible with Google TV — a Sony TV and Blu-ray player, and a Logitech
set-top — are slated to go on sale this month.