New York – Invidi Technologies, a developer of addressable
ad technology for television, announced on Tuesday that it has received an
investment from NBC Universal (NYSE: GE).
While the amount was not disclosed, The Wall
Street Journal quoted an NBC Universal spokeswoman who characterized the investment
New York-based Invidi’s technology allows for the sending
of multiple commercials targeted to specific audience segments watching a
The company has distribution agreements with DISH Network,
DirecTV and Verizon, and its technology has been tested by Comcast.
Invidi backers include Google, Motorola and GroupM.