New York – Invidi Technologies, a developer of addressable
ad technology for television, announced on Tuesday that it has received an
investment from NBC Universal (NYSE: GE).
While the amount was not disclosed, The Wall
Street Journal quoted an NBC Universal spokeswoman who characterized the investment
as "small."
New York-based Invidi’s technology allows for the sending
of multiple commercials targeted to specific audience segments watching a
single program.
The company has distribution agreements with DISH Network,
DirecTV and Verizon, and its technology has been tested by Comcast.
Other
Invidi backers include Google, Motorola and GroupM.
Related Links:
http://tinyurl.com/2cl6o2e
(WSJ)
http://www.invidi.com
Invidi Sux….their name suppose to be Finvidi….hahahha …. Bunch of lazy *ucking lazy shit manager works there.