New York – U.S. Internet advertising revenues for the first
half of 2010 were $12.1 billion, up 11.3% from the same period a year ago,
marking a new half-year record and the highest second-quarter revenue on
record, according to a report from the Interactive Advertising Bureau and PwC. "With
the strongest first half on record, 2010 has so far indicated that Internet
advertising is back, and better than ever," said PwC’s David Silverman.
"While the recession clearly affected short term growth in 2009, with
double digit growth in both search and display during the first six month of
2010, the long term prospects continue to be strong."
totaled $4.4 billion in the first half of the year, up 16% on 2009, while
search ad spending totaled $5.7 billion, up 1.6% from a year ago.
advertising revenue is on a strong upward trajectory," said IAB’s Sherrill
"Nearly all types of ad formats are showing positive movement and
marketers across all advertising categories, most notably consumer packaged
goods and pharmaceuticals, are increasing their investment in digital