Washington – LivingSocial, the social media company that
operates its "Daily Deals" service is nearly 100 markets, said on
Tuesday it has acquired New York-based social adventure company Urban Escapes.
Financial terms of the deal were not disclosed.
With the move, LivingSocial
will begin offering its subscriber base of 10 million the ability to purchase
Urban Escapes’ experiences — such as "Zen Escape Yoga Hikes" and
"Boulder and Brew Tours" — in five introductory markets.
Escapes currently operates in DC, Boston, New York and Philadelphia.
"People who use LivingSocial are already looking for fun, new things to do
in the area they live or where they’re visiting," said Maia Josebachvili,
the founder and president of Urban Escapes.
"We’re passionate about
organizing experiences you could never arrange on your own."
include hiking, skydiving, skiing, whitewater rafting, brewery tours, rock
climbing, shooting paintball and other activities.