Seattle – Starbucks (NASD: SBUX) on Wednesday announced the launch of its
Starbucks Digital Network, a joint venture with Yahoo (NASD: YHOO) that will offer news,
entertainment and lifestyle content for free exclusively in Starbucks stores. Customers
will be able to access the content via free Wi-Fi on laptops, tablets and
smartphones.
The service will feature promotional offers, such as free music
tracks, a preview excerpt from a novel, or a movie clip with a charitable
tie-in.
Content providers include Yahoo, Apple’s iTunes Store, Nick Jr.,
SnagFilms, The New York Times, WSJ.com, USA Today, Bookish Reading Club,
Foursquare, GOOD, LinkedIn, New Word City and The Weather Channel.
Social
network LinkedIn will also contribute a business-centered blog.
The Starbucks
Digital Network launches in all 6,800 company-operated U.S. stores today.
Related Links:
http://tinyurl.com/232oalr
http://tinyurl.com/33w9qjt
(Seattle Times)
http://tinyurl.com/29j7zzg
(Mashable)
