Los Angeles – eByline, an online marketplace where freelance journalists can sell content to publishers, announced today it has raised $1.5 million in its first round of funding from The E.W. Scripps Company.

What is unique with the eByline system is that it is a la carte – publishers can pick and choose from individual stories and pay the reporter directly without having to set up some kind of annual subscription. eByline then takes a 8 percent cut of the transaction.

The Los Angeles-based company was founded in 2009 but the service officially launched last month. Its partnered content publishers include ProPublica, Variety and some independent news publications like The Texas Observer. It has four employees, according to VentureBeat.

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