Los Angeles – Hulu Plus on Wednesday officially launched to
the public, opting to discount the price of the subscription TV episode
streaming service from $9.99 to $7.99 per month.
The joint venture between NBC
Universal (NYSE: GE), News Corp. (NYSE: NWS) and Disney (NYSE: DIS) said that any users who subscribed at $9.99 during
the preview period will receive a credit for the difference in price, applied
to their next billing cycle.
Hulu Plus offers full current and back seasons of
both current and classic TV shows.
The company said it has attracted
advertisers including Bud Light, McDonald’s, Nissan and Microsoft for the
launch of Hulu Plus.
Beyond the PC, Hulu Plus is available on connected TVs and
Blu-ray players from Samsung, Sony, and soon LG, Panasonic and Vizio; set-tops
from Roku, Sony, and soon TiVo and Western Digital; the PlayStation 3 and soon
Xbox 360; and mobile devices including Apple’s iPhone and iPad.