London – myThings, a developer of personalized advertising
retargeting technology, said on Tuesday that it has raised $6 million in a
third round of venture capital funding, led by Deutsche Telekom’s T-Venture
unit.
Accel Partners, Carmel Ventures, Dot Corp. and GP Bullhound also
participated in the investment round.
Founded in 2005, London-based myThings’ "retargeting"
technology retargets ads to browsers of a retailer’s website as they surf other
sites.
Customers include Coremetrics, XiTI, Venda and Affiliate Window.
The
company will use the new funds to scale its sales, marketing and research and
development operations throughout Europe.
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