Mountain View, Calif. – Google (NASD:  GOOG) on Thursday announced a
number of new steps it will take to help combat copyright infringement online,
including a new promise of 24-hour turnaround on takedown requests, and
preventing terms associated with piracy from appearing in its
"autocomplete" search results. "We respond expeditiously to
requests to remove [infringing] content from our services, and have been
improving our procedures over time. But as the Web grows, and the number of
requests grows with it, we are working to develop new ways to better address
the underlying problem," Google general counsel Kent Walker wrote on the
company’s blog.

The company said it will build tools to improve the submission
process for Digital Millennium Copyright Act (DMCA) takedown requests, and
reduce its average response time to under 24 hours, while also improving tools
for those who believe content was removed in error to file a

Google also promised to improve its AdSense
anti-piracy review, and expel infringing sites making money off infringing
content from AdSense.

Finally, Google said it will experiment to make
authorized preview content more readily accessible in its search results.



Related Links:

(Google blog)