New York – Media6Degrees, a provider of social media
audience data for targeted advertising, announced on Monday that it has raised
$17 million in its second round of venture capital financing.
Investors
included Menlo Ventures, U.S. Venture Partners and Venrock.
New York-based
Media6Degrees said it will use the funds to invest in staff and technology, to
extend its platform beyond display advertising to optimization services for
marketers and publishers.
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