New York – Behavioral ad targeting firm eXelate announced on
Thursday that it has received an investment from Trident Capital, which will be
added to the company’s second round of venture capital financing, now totaling
$16 million.

Trident joins Menlo Ventures and Carmel Ventures in the round.

Launched in 2008, Israel-based eXelate says its platform delivers targeted data
on over 150 million unique U.S. users, and counts over 50 ad network, agency and
demand-side platform buyers, and dozens of publisher partners.


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