New York – In the latest in a series of acquisition this
year, AOL (NYSE:  AOL) said on Thursday it has acquired New York-based Pictela, the
developer of a technology platform for serving and distributing high-definition
display ads.

Financial terms of the deal were not disclosed.

Pictela will
remain a separate group within AOL Advertising, and will continue to provide
its products and services to outside partners.

"Pictela is an outstanding
fit for AOL as we re-imagine the intersection of content, advertising and the
consumer experience," said Jeff Levick, AOL’s president of global
advertising and strategy.

The news comes three months after the public launch
of AOL’s Project Devil interactive display ad format.

With the acquisition, the
company now plans to roll out Project Devil across all of its media sites by
March 31.

Formed in 2009, Pictela is the developer of a platform that delivers
videos, photos and applications across the web in a range of formats, and is
distributed by AOL, Glam Media and Hearst, among others.

AOL also has acquired
StudioNow, 5min Media, TechCrunch and Thing Labs this year.



Related Links: