Cupertino, Calif. – Apple (NASD: AAPL) and Sony (NYSE: SNE) Pictures Home
Entertainment are testing new "special features" on movies available
for download from the iTunes Store, which are not available on DVD or other
digital platforms, PaidContent reports.
The features, available on current titles
such as "The Other Guys," "Salt" and "Resident Evil:
Afterlife," include a search function that will lead viewers searching for
a keyword directly to instances where terms they are searching for appear in
Another "clip & share" feature lets users easily share
select clips on social networks.
Finally, each film is accompanied by a
playlist of songs featured, with link to purchase them on iTunes.