McLean, Va. – Publisher Gannett’s (NYSE: GCI) USA Today said on Tuesday
it has acquired Boston-based Reviewed.com, a group of 12 product-review
websites focused on technology products such as digital cameras, camcorders and
high-definition televisions.
Financial terms of the deal were not disclosed.
Reviewed.com will continue to operate in Boston under its current management.
Dave Hunke, the president and publisher of USA Today, called the acquisition
"an important step as we develop our integrated consumer media strategy.
We believe this combination of our consumer technology coverage and access
along with their reviews and audience will be a winning one for our
customers."
Each Reviewed.com site features standardized, scientific
reviews and comparison tools designed to help consumers make informed
purchases. The company conducts its testing in dedicated facilities.
The
network — which includes sites such as DigitalCameraInfo.com,
TelevisionInfo.com, CamcorderInfo.com, PrinterInfo.com and HeadphoneInfo.com —
reaches an average of 1 million monthly unique readers.
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