New York – Microsoft’s (NASD: MSFT) Bing search engine saw searches
increase 5% in December, and "Bing-powered" searches accounted for
25.8% of all those conducted during the month, behind leader Google (NASD: GOOG) which
claimed 69.7% of the market, according to a report from Experian Hitwise.
Following Bing-powered search — which includes searches via both Bing and
Yahoo (NASD: YHOO), which Bing now powers — was Yahoo, with 15.2%, and standalone Bing.com
searches, which accounted for 10.6%.
The firm noted that Bing and Yahoo saw the
highest "success rates" in December, meaning that 81% of searches
executed on those engines resulted in a visit to a website. By comparison,
Google achieved a success rate of 65%.