Mountain View, Calif. – Unable to reach a deal for Groupon,
Google (NASD: GOOG) is now preparing to launch a rival group buying service of its own.
Mashable reported that the Silicon Valley company is now courting businesses
for Google Offers, a local deal-of-the-day service similar to Groupon and LivingSocial.
Subscribers will receive daily emails with substantial
offers to local restaurants and businesses, which will go into effect once a
minimum number of deals are sold.
"Google is communicating with small
businesses to enlist their support and participation in a test of a pre-paid
offers/vouchers program," Google wrote in a statement, published by
"This initiative is part of an ongoing effort at Google to make
new products, such as the recent Offer Ads beta, that connect businesses with
customers in new ways."
The news comes weeks after Google ended its pursuit
of Groupon, after offering a reported $6 billion for the company.
Groupon is preparing to file for an initial public offering (IPO).