San Francisco – Twitter will generate a projected $150
million in revenues this year, up from $45 million in 2010, according to a
report from eMarketer. By 2012, the firm predicts Twitter revenues will reach
"If Twitter can grow its user base and convince marketers of
its value as a go-to secondary player to Facebook, it will succeed in gaining
revenue," said eMarketer analyst Debra Aho Williamson.
"In 2011 it
must work overtime to give its early advertisers a positive experience."
While Twitter revenues are small compared to Facebook, eMarketer expects
Twitter to generate more advertising dollars than MySpace by next year.
overtook MySpace in unique monthly visitors in August 2010.