San Francisco – Video encoding services firm Encoding.com on
Monday announced the private beta launch of Vid.ly, a new universal URL
shortening service for online video.
The Vid.ly service pre-transcodes video to
all popular Web and mobile video formats, then detects the device from which a
user requests a video, and delivers an optimized video file.
embed the HTML5 code provided by Vid.ly directly into Web pages or Flash
players, or share the provided short URL via SMS, Facebook, Twitter or other
social media outlets.
San Francisco-based Encoding.com said the Vid.ly service
is available as a free beta beginning today.