San Francisco – Video encoding services firm on
Monday announced the private beta launch of, a new universal URL
shortening service for online video.

The service pre-transcodes video to
all popular Web and mobile video formats, then detects the device from which a
user requests a video, and delivers an optimized video file.

Publishers can
embed the HTML5 code provided by directly into Web pages or Flash
players, or share the provided short URL via SMS, Facebook, Twitter or other
social media outlets.

San Francisco-based said the service
is available as a free beta beginning today.


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