Cambridge, Mass. – Celtra, the provider of a platform that
supports rich media advertising and analytics for mobile devices, has raised $5
million in its first round of venture capital, led by GrandBanks Capital and
Cambridge, Mass.-based Celtra was incubated by two students
at Babson’s MBA business hatchery in 2006.
The company says it has been "quietly
working with top brands, agencies and publishers over the past year,"
developing its self-service platform that supports mobile display ad creation,
trafficking, tracking and optimization.