Toronto – Chango, a provider of online ad targeting based on
search history, announced on Tuesday the closing of a $4.25 million second
round of venture capital financing.
Rho Canada led the investment round;
previous backers iNovia Capital, Metamorphic Ventures, Extreme Venture Partners
and 24/7 Media co-founder Geoff Judge also participated.
Founded in 2008, Toronto,
Canada-based Chango offers "search retargeting," which lets marketers
target individuals who have searched for terms relevant to their offerings.