Cambridge, Mass. – Bluefin Labs, a start-up spun out of
MIT’s Media Lab, on Wednesday unveiled its technology, which analyzes what
people say through social media about the shows and ads they are watching on
Built around machine-learning principles developed at MIT, the
company’s technology is currently in pilot testing with several large brands,
agencies and media companies, according to the announcement.
Bluefin also disclosed that it recently raised $6 million in its first round of
venture capital, which was led by Redpoint Ventures.
The company was founded by
Deb Roy and Michael Fleischman based on their research at the MIT Media Lab.
Roy is a tenured professor at MIT who has pioneered research on human
communication using massive data sets and cognitive modeling. He has taken
leave from MIT to head up Bluefin.