Washington – Penton, a New York-based business-to-business
media company, said on Thursday it has acquired online marketing firm
EyeTraffic Media.

Financial terms of the deal were not disclosed.

Founded in
2004, Washington-based EyeTraffic works with clients in the areas of search
engine marketing, online media buying, email and social media, mobile marketing
and web analytics.

Customers include DuPont, Mazda and Georgetown University.

"Our senior team has felt for some time that a marketing services offering
— including online lead generation for our clients — was a critical component
of our growth agenda," said Penton CEO Sharon Rowlands. "EyeTraffic
forms the cornerstone of such an offering."

George Assimakopoulos,
EyeTraffic’s founder and CEO, will become Penton’s vice president of digital
media services.


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