New York – Legolas Media, the operator of an online ad
marketplace, announced on Thursday that it has closed a $5 million second round
of venture capital funding, led by Valhalla Partners.
Greylock Partners and Blumberg Capital also participated in the round.
York-based Legolas’ marketplace enables futures-like audience trading between
digital media buyers and premium publishers. Advertisers can build proprietary
audience segments and target them across a range of integrated publishers.
company will use the funds to expand its team.