New York – GoldRun, the developer of an augmented reality
platform for mobile devices, announced on Monday that it has raised $1.1
million in angel funding.
Participants in the round included Ed Mathias, Jon
Ledecky, Jeremy Zimmer, Jim Hauslein and Mark Ein.
New York-based GoldRun says
its platform uses GPS to "link 2D and 3D virtual goods to physical
locations like retail stores, airports and events… enabling users to locate,
interact with and take pictures alongside virtual objects, and earn immediate,
relevant real world rewards."
Customers have included H&M, Airwalk, Interscope Records and Barnes & Noble.
The company will use the funds for
additional product development, and to support sales and deployment activities.