Boulder, Colo. – Lijit Networks, a provider of custom site
search, advertising and reader engagement tools for blog publishers, has closed
$10 million in new financing.
New investor Highway 12 Ventures led the round;
previous backers Foundry Group, Boulder Ventures and Colorado Fund I also
participated.
Founded in 2006, Boulder, Colo.-based Lijit says its network
includes more than 17,000 websites, which collectively attract 106 million
unique monthly visitors.
The company said that transactions on its ad services
platform have grown 74% since the fourth quarter of 2010.
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