New York – Buddy Media, the operator of a social media ad
management platform, announced on Thursday that it has acquired Spinback, a
provider of social analytics tools.
Financial terms of the transaction were not
Launched in October 2010, Spinback offers retailers and other
clients tools to help them measure sales and analyze feedback from Facebook,
Twitter and other social media services.
The deal will see Spinback’s entire
team join Buddy Media’s New York offices.