London – Online games publisher We R Interactive announced
on Friday that it has raised $5 million in a second round of funding.
included Paul Fitzsimons, former EMI head Elio Leoni-Sceti, Peter Mead, Fru
Hazlitt and Eric Fellner.
Launched in July 2010, London-based We R Interactive said
the funds will support ongoing development of its first title, “I AM
PLAYR,” which launched in March, as well as for expansion into music and
The company’s first game is a soccer title that interjects live action
video, storytelling and first-person perspective to follow action both on and
off the pitch.